Business Alchemist's mission is to help entrepreneurial leaders of privately-held companies get what they want from their business - profitable growth, effective and accountable people and more control, so the business is no longer running them. Because of their passion for people and their unique insights into the basic human needs that must be met to fully actualize the potential of a team, Business Alchemist has become known as the go-to resource for how to have effective, healthy teams that allow the business to harness their people energy and maximize their "Return on Individual", helping companies reach their goals by optimizing strategy, human talent, and culture.